Yet, what happens after the click at least as important.

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It can turn people away. The best way to figure this out? SPLIT TEST! Split Test .5: Intuit Testing your headline is an easy big picture test. Intuit is a SaaS company that offers personal finance products you might have used at some point in your life. TurboTax, Quickbooks, etc. Split test Intuit ads In this particular example they’ve been running a test on one of their pages for QuickBase software.

Notice the change in language between the two headlines. Split test Intuit banner ad “Make Your IT Numbers Team Instantly Productive With Intuit QuickBase” The first thing you’ll notice is this headline starts with a verb – make.Then it follows up with a direct benefit – “instantly more productive.” Words like “instantly” are what copywriters call power words. They evoke certain emotions. “Instantly” is a great word because people want results and they want them now. Instantly conveys that desire in one single word.





Page B – in my opinion – has the weaker headline. Split test Intuit banner ad 2 It’s more of a description of the product itself. People don’t care what the manufacturer thinks about the product. They care what the product does for them. The end result you want isn’t a “better way to manage projects.” The end result you want is a more productive team. Page B might have the weaker headline, but you’ll never know unless you test. You can take a page out of Intuit’s book and split test a more powerful headline vs. a more descriptive headline. In Conclusion … A lot of people get too focused on testing ad creative.