Slow content invites you to slow down the pace

mdazizulhakim23

Slow food, slow travel and even slow porn: taking your time is in fashion . of publication, in order to offer higher quality content to your prospects. But how can we reconcile this trend with inbound marketing, which requires publishing content regularly to keep leads captive? Are these practices diametrically opposed or is it possible to make them meet halfway? WebConversion takes stock.

Slow content: less is more A content marketing practice , slow content Phone Number Data consists of standing out from the mass of published content by offering more in-depth articles. In essence, slow content is opposed to snack content which promotes the profusion of short content that is not always of very good quality. Snack content is to communication what fast food is to catering : quickly consumed and not very enriching, we do not keep a lasting memory of it.




Conversely, slow content is comparable to gastronomy: we take the time to taste and it is a greater investment for the consumer/reader. These issues are valid in B2C, as in B2B. The golden rule of slow content? Less is more. We focus on the quality of the content, even if it means reducing the frequency of publication. Indeed, producing quality content necessarily requires more time: you can, for example, carry out an expert interview to shed different light on a subject, which of course takes more time to do than writing a text in s inspiring in broad terms what has already been said on the subject.