|
|
Marketing is a process by which a company becomes more valuable and both the buyer and the seller benefit. Web marketing is different in that the main actions take place on the Internet.
It is important to note that marketing is based on mutual benefit. The buyer must receive a product that will satisfy his need. And the seller tries to maximize his income.
Who is interested in marketing and how is it used?
There is an opinion that marketing should be studied only by those who are engaged in sales. In fact, even ordinary people should have the slightest idea about it. This will give you a better understanding of the real value of the product and save money.
But still, in most cases, companies that sell goods and services resort to the services of a marketer. Marketers evaluate what the product should be like and also set an adequate price for it. If necessary, they think about how to make promotions so that they bring profit.
Basic Marketing Processes
Marketing mostly happens before a product is released to the market. The very first stage is data collection. Here, marketers analyze consumer needs to help release a product that will satisfy them. This may involve special questionnaires and other methods of data collection.
After this comes the stage of setting the price. Here, marketers determine the value of the product. In doing so, they must take into account not only the cost price of the product, but also similar social media marketing service offers on the market. It is marketers who weigh these two factors in order to form a high-quality and adequate offer.
After this, it is time to think about promotions. Most often, marketers form a price based on competitors' market offers. But the price for a promotion is calculated based on the cost price. It should not only cover the cost of materials, but also generate income.
The final stage involves analyzing the product and sales results. This is how specialists determine the success of the chosen strategy. To do this, a map is created during the previous stages, which allows tracking the goals and objectives set.
History of Marketing
The very first marketing appeared together with the desire of people to exchange goods. Moreover, advertising appeared in ancient times. Of course, these were primitive proposals, but scientists were still able to find papyri with them.
In the Middle Ages, advertising became oral rather than textual. At that time, this method of conveying information was considered the best. Naturally, there was no talk of preliminary market analysis.
The emergence of manufactories and factories should have led to the flourishing of marketing. But they did not have much of an impact on the situation. But the emergence of printing presses had a noticeable impact on marketing. Then the need for voice advertising disappeared, and the opportunity to sell goods through printed texts appeared.
And only in the 18th century did people begin to understand the importance of marketing. Of course, most people still ignored this area, but progressive ideas had already begun to emerge. As a result, already in the 20th century, advertising began to penetrate all spheres of life, and marketing became one of the sections of the economy. And high competition led to demand for advertising. However, World War II stalled economic development in many countries.
In the 1960s, marketing began to appear in the form we are now accustomed to. The profession of sales specialist emerged, and the focus began to be on long-term relationships with the consumer.
The purpose and objectives of marketing
The main goal of marketing is to maximize sales and income. To do this, marketers look for the optimal price. It allows you to sell the maximum amount of goods at the highest price.
Also, one of the goals of marketing is to create an optimal number of choices. If a company offers too many similar products, the buyer may get confused. Therefore, it is advisable to leave two or three options for each buyer.
|
|
發表於 13:46:53