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If your Marketing positioning is sufficiently impactful, the messages that you send to your prospects and customers to disseminate it will provoke emotions in them that they will associate with your brand. Its still theoretical like that but here is a concrete eample with Apples Marketing positioning Apple has a strong positioning focused around luury and simplicity. Each of its advertisements is designed to reflect this positioning. In its spots, Apple does not sell phones. Apple presents eperiences that evoke emotions. I tell you more in the following video .youtubewatch?vZlrqDEGU Marketing Positioning and Supporter Syndrome As we will see net, to define an effective Marketing positioning,
You must define a strong and divisive positioning. Remember, if you please everyone, you Albania WhatsApp Number truly please no one. Your Marketing positioning must be strong enough not to leave anyone indifferent either they love you or they hate you. Thus, you will activate the supporter syndrome, an ultrapowerful Marketing lever used very often by Burger King against McDonalds Marketing Positioning and the Battle for Attention is to win the battle for attention. advertisements per day compared to in the s We are confronted with , Marketing messages every day compared to only in the s .
However, our attention span has not increased, quite the contrary. According to some studies, our average attention time has dropped from seconds to , or second less than the goldfish. how to attract attention with a BB blog post These studies should be taken with a BIG! grain of salt, but the trend is there the buyers attention is oversought. The buyer therefore sorts in autopilot mode the messages that hit him in the head and if your Marketing positioning is too bland, you will not succeed in seducing him. Defining an impactful marketing positioning is a major challenge that you absolutely must overcome to sell.
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