If you have drawn your conclusions

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That is why it is important to first look at those competing websites as objectively as possible: Do they offer better content Do these websites have a higher domain authority Do these websites have a shorter loading time Are these websites more user-friendly from this, there is work to be done. Woman with magnifying glass. . Improve your SEO title and meta description If the majority of people click on the fourth web page in the search result because this title and meta description appeal the most.

Google concludes that this website provides the best answer to the search question. As a result, this website will rise in the search results. It may well be that a competing website has taken your spot for that reason. Now that in itself is not a big problem. As soon as the click photo editor behavior changes, the competing website will be put back in its old position. Still, it doesn't hurt to take matters into your own hands and check whether your title and meta description are attractive enough.



If necessary, test a different title and meta description for a while and see if this has any effect. Tip : active sentences with a call-to-action in the meta description always work well. Consider, for example, 'View our tips', 'Read here why this method works so well' or 'Save now on your connection costs'. (For more tips, check out this research into the ultimate title and meta description , ed.) Read also: How to be found better in Bing: tips.