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Conclusions: which KPIs for B2B As we have seen, the company KPIs connected to lead generation activities are multiple and often need to be monitored in a systemic and interconnected way. Having full visibility of the funnel , keeping track of all the information, is often one of the biggest but at the same time crucial challenges in order to give value to the investment made in the marketing area and analyze.
  
Any problems in the sales process. This will allow us, through the right attribution systems, to estimate Customer Acquisition Cost (CAC), Sales Cycle Time, Life Time Value (LTV) and Churn Rate of each lead generation channel and campaign, thus giving Job Function Email List us the opportunity to evaluate overall the effectiveness of our business model and in particular of our sales mechanism. Virtual fairs in the Metaverse are.



A  business that could play a key role in the world economy in the not too distant future. On the other hand, one of the epochal changes that the pandemic has brought with it is precisely that of having given a decisive acceleration to virtual events . And the development of the Metaverse is a direct consequence of this. A development that fairs in parallel universes, or rather in the Metaverse, are also experiencing.