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Improve its search results. The first core update of the new year will be implemented immediately, and it looks like this year will be one in which web developers will have to keep an eye on Google's trends. Well, this time, Search Engine Land will write an article on the theme of ``Google's future as seen from local search''. In what direction will Google evolve in the future? What kind of presence will Google have for companies? The writing is a little stiff, but it's worth a read. Recently on the SparkToro blog , Moz founder and search guru Rand Fishkin predicted that 2020 will be the year Google changes from a search engine to a competitor . Rand Fishkin cited Google's monopoly on web search and zero-click search, and outlined an impressive range of examples to prove his point. Dictionary sites like Merriam Webster and lyrics sites like Genius. Or from news sites like US News and Five Thirty Eight to travel sites like Expedia and Kayak. Almost every industry you can think of has been affected by Google's latest developments, including restaurant recommendations, weather, Celebrity Net Worth, and video games.
Featured snippet knowledge panel Vertical search experience Zero-click transaction (booked on Google) Lower-funnel transactions (Google Shopping/Google Travel) carousel local pack All of these trends are technologically and strategically related. On the technical side, they talk about building knowledge Belgium Phone Number Data graphs and the ubiquity of machine learning in almost everything Google uses in search. From a strategic perspective, if Fishkin's argument is to be followed, Google will increasingly occupy the center of the experience by crowding the margins with all potential sources of motivational information. It has become. I'd like to share some thoughts on how all of this affects local search and how it's very likely to scale. My sense is that Google is paying close attention to how people search in a variety of industries, from travel to shopping to restaurants and services.
In particular, over the last year we have fine-tuned the set functionality of local search, but in some cases will expand it further, creating a more verticalized search experience and owning an unprecedented share of the user behavioral funnel. . Google wants to take ownership of the funnel in part against stickiness and a never-ending quest for protection against competition. In other words, Google wants to be the world's best local search engine . Verticalization is a good step since Google has certainly conquered more than a few general markets. But Google's moves don't stop there. In a scenario where search engines succeed beyond the wildest dreams, niche matching sites and directories will simply be excluded and Google will be the only link between consumers and businesses. Here are some examples of this trend.
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發表於 11:37:50